PRIVACY POLICY
Last updated: November 2025
ML Entertainment Casino Limited is a company registered in Malta under number C87994, with its registered office situated at Business Centre, Room1, Level 1, Suite 2, Triq L - Imdina, Zebbug, ZBG 9015, Malta.
Privacy and Cookie Policy
This policy, along with the General Terms and Conditions available on the site, lays out the basis on which any personal data we collect from you, or which you furnish to us, will be processed by us. Please read the following attentively to understand our perspectives and procedures concerning your personal data and how we shall handle it. By visiting our site, you are accepting and giving your consent to the practices elaborated in this policy.ML Entertainment Casino Limited (MegaRush) acts as the data controller for the information we obtain about you via this website.
ML Entertainment Casino Limited (MegaRush) comprises different legal entities, the details of which are provided below. This privacy policy is issued on behalf of ML Entertainment Casino Limited (MegaRush), and consequently, when we mention "COMPANY," "we," "us," or "our" in this privacy policy, we are referring to the relevant company within the Group that is responsible for processing your data to provide the specific service in question.
Entities within ML Entertainment Casino Limited (MegaRush) that adhere to this Privacy Policy, along with a brief description of the purpose for processing your personal data:
Information We Collect About You
We will collect and process the following data about you:
Where we are legally obligated to collect personal data, or under the terms of a contract we have with you, and you fail to furnish that data when requested, we may be unable to perform the contract we have or are trying to enter into with you (for instance, to provide you with gaming or payment services). In such a scenario, we may be compelled to close your account.
Information we collect about you when visiting the site. With respect to each of your visits to or usage of our site, we will automatically collect the following information:
This category encompasses information we receive from our Publishers, Advertisers, and other Partners with whom we work to help us deliver ads and personalized content to you and recognise you across browsers and devices. This may include pseudonymous advertiser identifiers that some Advertisers or other third-party ad platforms opt to share with us. Data processors handle personal data in accordance with our written instructions, and their activities will be limited to those necessary to assist us in delivering the service to you.
Categories of Data Held About You
Personal data, or personally identifiable information, signifies any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). The personal data collected and processed about you can be grouped into the following categories and may comprise:
|
Data Category |
Description |
Identity Data |
First name, maiden name, last name, username or a similar identifier, marital status, title, date of birth, gender, employment status, and occupation. |
Contact Data |
Residential address, email address, and telephone numbers. |
Financial Data |
Details of your salary and wealth, details of the sources of funds utilised to deposit with us, as well as bank account, payment card, or payment account particulars, including information contained within any bank statements, payslips, and similar documentation collected for KYC Purposes (Know Your Customer). |
Transaction Data |
Details about deposits and withdrawals, wagering, and other specifics of games you have played on our sites. |
Technical Data |
Internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website. |
Usage Data |
Information about how you utilise our website, products, and services, your username and password (encrypted), games played, login/logout times, duration of play, bonuses and promotions claimed, responsible gaming, and Anti Money Laundering (AML) classification. |
Marketing and Communications Data |
Your preferences regarding the receipt of marketing from us and our third parties, and your communication preferences. |
Self–exclusion Data |
Data pertaining to your self–exclusion and the duration of the customer’s self–exclusion. |
Other Communications Data |
All communications with the customer, including but not limited to email communication and chat logs (for customer service and security, etc.). |
In compliance with our legal obligations, we are also required to collect Special Categories of Personal Data about you (this includes details about any political or government positions you hold, criminal convictions and offences, and details of any problem gambling behaviour or admissions).
Uses Made of the Information (Purpose)
Information you give to us. We will use this information:
Information we collect about you
We will use this information:
Creation of a User Account
All the information we hold about you, whether furnished by you, collected from you, or obtained from third parties, is collated into a single user profile (Player Account).Lawful Basis for Processing of Personal Data that we create on you
We have set out below, in a table format, a description of all the ways we plan to use your personal data, and the legal bases we rely on for doing so. We have also identified what our legitimate interests are where applicable.
|
Purpose/Activity |
Category of data |
Lawful basis for processing including basis of legitimate interest |
|
To register you as a new customer |
(a) Identity (b) Contact (c) Usage |
(a) Performance of a contract with you (b) Necessary to comply with a legal obligation |
|
To provide gaming services to you (a) Manage deposits and withdrawals. (b) Deliver games to you |
(a) Identity (b) Contact (c) Financial (d) Transaction (e) Marketing and Communications |
(a) Performance of a contract with you (b) Necessary for our legitimate interests (c) Necessary to comply with a legal obligation |
|
To manage our relationship with you which will include: (a) Notifying you about changes to our terms or privacy policy (b) Maintain a Player Account with us. |
(a) Identity (b) Contact (c) Usage (d) Marketing and Communications |
(a) Performance of a contract with you (b) Necessary for our legitimate interests (to keep our records updated) (c) Necessary to comply with a legal obligation |
|
To enable you to partake in a promotion; |
(a) Identity (b) Contact (c) Usage |
(a) Performance of a contract with you; (b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business) |
|
To inform you about a promotion/bonus or other offer; |
(a) Identity (b) Contact (c) Usage (d) Marketing and Communications |
Consent (if we contact you by means of direct marketing). |
|
To administer and protect our business and this website from any illegitimate activities, including money laundering, fraud, collusion and similar activities. |
(a) Identity (b) Contact (c) Technical (d) Special Categories of Personal Data |
Necessary to comply with a legal obligation (to prevent money laundering, fraud, collusion) |
|
To analyse and study player behaviour, communications, depositing and player patters to determine whether you display any responsible gaming problems; |
(a) Identity (b) Contact (c) Usage (d) Special Categories of Personal Data |
Necessary to comply with a legal obligation (to prevent money laundering, problem gambling) |
|
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) |
(a) Identity (b) Contact (c) Technical |
(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) (b) Necessary to comply with a legal obligation (to safeguard client funds) |
|
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you |
(a) Identity (b) Contact (c) Usage (d) Marketing and Communications (e) Technical |
Necessary for our legitimate interests (to deliver relevant products to you through the site based on your past activity and preferences) |
|
To use data analytics to improve our website, products, marketing, customer relationships and experiences |
(a) Technical (b) Usage |
Necessary for our legitimate interests (to define types of customers for our products, to keep our website updated and relevant and to develop our business) |
Disclosure of your information
We shall share your personal information with:
Where we store your personal data
Some of the third parties with whom we share data may have their servers at a destination outside the European Economic Area ("EEA"). It will also be processed by staff or company representatives operating outside the EEA who work for us or for one of our suppliers. This includes staff engaged in, among other things, the fulfilment of your order, the processing of your payment details, and the provision of support services. We will ensure that your data is treated securely and in accordance with this privacy policy and that the individuals we are sharing data with employ similar organisational and technical measures as us.
When personal data is transferred outside the EEA, we will endeavour to take additional steps, such as entering into EU-compliant data transfer agreements with the data importer where necessary. We will aim to transfer your data only to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission.
Your rights
Under certain circumstances, you possess rights under data protection laws in relation to your personal data.
You may also request us to delete all your personal data, in which case we request you to close your account here. There may be legal obligations that might prohibit us from deleting all or any information held about you immediately at the time of the request (such as Anti-Money Laundering legislation); however, we will process your request at the earliest opportunity whenever any applicable data retention period expires.
You also have the right to object where we are processing your personal data for direct marketing purposes on the ground of legitimate interest (as opposed to consent).
You may also object to us showing you targeted ads on our site. In this case, you will not see fewer ads, but you will see ads that are less pertinent to your interests. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information, which override your rights and freedoms.
(a) if you want us to establish the data’s accuracy; or
(b) you have objected to our use of your data, but we need to verify whether we have overriding legitimate grounds to use it; or
(c) where you contest that our use of your personal data is unlawful.
You may also unsubscribe by following the unsubscribe instructions on the communication itself. Any withdrawal of consent for the processing of personal data for marketing purposes will apply for the site through which you make the request.
You can also exercise your rights at any time by contacting us at [email protected]. All communications with us must be through the e-mail address associated with your account. We will verify your identity prior to responding to any request.
Time Limit to Respond
We strive to respond to all legitimate requests as soon as possible. Occasionally, it may take us a few weeks if your request is particularly complex or if you have submitted several requests. In this case, we will notify you and keep you updated.Data Security
We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised manner, altered, or disclosed. Additionally, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data based on our instructions, and they are bound by a duty of confidentiality.We have established procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
Data Retention
We are required to retain all basic information about you mandated by the law of any jurisdiction or otherwise required by us for the purposes of defending any current or future legal claims for five years after you close an account with us, or any longer time period required by the law of any jurisdiction.Please note that we may be required in certain circumstances to retain your information indefinitely (for example, under our procedures on responsible gambling and self-exclusion). We will take all necessary steps to ensure that the privacy of information is maintained for the period of retention.
You can ask us to delete your data by closing your account. In that case, we will immediately delete all information apart from that which we are required to maintain to fulfil our legal obligations as specified above.
In some circumstances, we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
Changes to our privacy policy
Any changes we make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see if there are any updates or changes to our privacy policy. In the event that you do not agree with any changes, we recommend that you contact customer support or otherwise close your account here.Cookie Policy
Our website utilises cookies. Here is a list of the cookies we use:
A cookie is a small file of letters and numbers that we place on your device (computer, phone, tablet). These cookies allow us to distinguish you from other users of our website, which aids us in providing you with a positive experience when you browse our website and also allows us to improve our site. Cookies can be "persistent" (remaining on your device for a set period or until deleted) or for a "session" (deleted as soon as you close your browser). The Cookies can also be "first-party" (set directly by us, i.e., the website you are visiting) or "third-party" (set by a different domain, usually for analytics or advertising services).
On-Site Advertising
From time to time, we may place on-site advertising using information you make available to us when you interact with our sites, content, or services. On-site ads, sometimes referred to as personalised or targeted ads, are displayed to you based on information collected through cookies or through interactions with the site.You have the option to choose not to receive on-site ads from us. You will still see ads, but they will not be personalised. Please visit your Account page to modify the advertising settings.
Furthermore, as described in this Cookie Policy, you may modify the settings in most browsers to notify you when you receive a new cookie and disable cookies altogether.
Advertising on Third Party Sites
We use third parties who collect data about their apps' and sites' visitors through their own cookies, web beacons, and other technologies concerning your online activities, in an effort to understand your interests and deliver you advertisements that are tailored to your interests.We purchase ad space on third-party sites, and our ads may appear when the third party determines that our ad is relevant to your interest according to the information they have collected.
We do not provide any personal information to advertisers or to third-party sites that display our interest-based ads; however, they may have collected certain personal information from you through the use of their site (such as articles read, types of ads clicked, etc.), or through data analytics platforms (such as Google Analytics – see Cookie Policy below for more information), and they may, therefore, customise advertising material published on their site according to your interests.
Third-party advertisers or advertising companies working on their behalf sometimes use technology to serve our advertisements. They automatically receive your IP address when this happens. They may also use cookies to measure the effectiveness of their advertisements and to personalise advertising content.
We do not have access to or control over cookies or other features that advertisers and third-party sites may use, and the information practices of these advertisers and third-party websites are not covered by our Privacy Policy. Kindly contact them directly for more information about their privacy practices.
How to Control Cookies
You can manage cookie usage through your browser settings. The help function in your preferred browser should furnish you with the correct information. Some browsers provide helpful cookie guides:Alternatively, allaboutcookies.org provides advice on how to do this, and further information on cookies and how to manage them.
In addition, Google Analytics provides its own opt-out options.
N.B. In the case of some mobile devices, it may be necessary to consult the device’s instruction manual to manage cookies effectively.
Cookie Classification
|
Classification |
Description Legal Basis for Use |
|
Strictly necessary cookies |
These cookies are essential to enable you to navigate the website and use its features, such as accessing secure areas of the website. Note: Blocking these cookies will prevent registration/authentication to the site and will render some content/functions unavailable. Legitimate Interest (Ensuring site security and core functionality) and Performance of a Contract. |
|
Performance / Analytics cookies |
These cookies collect information about how customers use a website, for instance, which pages customers visit most often, and if they encounter error messages from web pages. These cookies do not collect information that identifies a visitor. All information collected by these cookies is aggregated and thus anonymous. Consent |
|
Functionality cookies |
These cookies permit the website to remember choices you make, such as your username, language, or the region you are in, and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts, and other customisable parts of web pages. They may also be used to provide services you have requested, such as watching videos or commenting on a blog. The information these cookies collect may be anonymised, and they cannot track your browsing activity on other websites. Consent |
|
Targeting/advertising cookies |
These cookies record your visit, the pages you have visited, the games you have played, the financial transactions you have executed, and your general behaviour on the Website. These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you view an advertisement and to help measure the effectiveness of the advertising campaign. We will use this information to make our website and the advertising displayed or received by you more pertinent to your interests. We may also share this information with third parties for this purpose who assist us in analytics. Consent |